What are the good ways to promote the promotion of small programs in Guizhou?
1. play to reduce gold
Vertical payment is an important part of the electric business applet in WeChat's social ecology. It has helped mogujie.com, many spate, toys and other small business providers to increase profits. Take the gadget program as an example, if the payment is successful in the small program, it will generate a small sum of money for the small program. If you invite your friends to receive it, you can receive it immediately.
To some extent, it is similar to the US group and the hungry share of red packets. It can be shared to a number of WeChat friends or share WeChat group to promote fission growth, and the gold card display is more attractive.
Users receive minus gold, will put the card package "my ticket", opened the card pack an entrance, the user next to the small program in consumer payment, you can use minus gold.
In addition to electricity, Starbucks, Zhou Heiya and other online stores also use minus gold to bring more customers to the store. Therefore, e-commerce and store class small programs can not miss this weapon.
2. use sharing gift coupons to form fission
Starbucks uses small programs to use "star theory" to send coffee coupons and electronic Star gift cards to friends in WeChat directly. This form of small coupons plays a great role in social marketing. This is also effective for other small programs. It combines the sharing of coupons with their offline products, and makes use of the social interaction between WeChat and WeChat group for explosive propagation.
In addition, there is a special gift of the method to play a flower, but also a case of reference.
3. small programs and the combination of H5
在不到一天的时间内，一个公益活动在网上获得了 581 多万次捐赠，和 1502 多万善款。腾讯公益通过一个 H5，便打爆了自己的小程序。这也给了我们新的思路，通过 H5 进行活动的引爆，然后用小程序进行用户沉淀，好的创意可以不断复用，通过新的形式重新焕发光彩。
In less than a day, a public service has received about 5810000 donations and about 15020000 good money on the Internet. Public Tencent through a H5, they broke their own small program. This also gives us new ideas. It detonates through H5 activities, and then uses small programs to precipitate users. Good ideas can be continuously reused and regenerated in a new form.
The above are all some skills of "no cost" promotion. Next, I want to sum up how to spend the least money to achieve the biggest advertising effect.
1. official advertising sites at the entrance of the search
As long as we search many names, or corresponding keywords, we can see their advertisements in the first place of search results.
In the near future, this entry seems to disappear quietly, but search key can still see that the related small programs are in the front rank. We can see that WeChat has been trying the entrance of small program advertising, and we will continue to observe it.
2. small program ads near
Open the "nearby small program". The third place is the advertiser. In the same way, there will be an "advertising" button below. The nearby small program ads are more suitable for store and service small programs.
3. purse entrance advertisement, WeChat voucher
WeChat purse ninth palace is now only a company with deep cooperation, what do we do with the advertising position? That is to use a WeChat card that is also the first level entrance to the store.
4. public number advertising payment promotion
目前广告主已经可以在后台新建「文中广告」，将公众号文章中的 CPC 广告与小程序中的产品进行联通。即便你没有公众号，也可以通过投放「公众号文章广告」，把自己的商品卖给其它公众号的粉丝。当然在选择公众号进行投放的时候，也需要和自己的产品属性结合，建议可以先进行小范围测试，根据测试结果再进行大规模投放。
At present, advertisers can already build a new "text ad" in the background to connect the CPC ads in the public number article with the products in the small program. Even if you don't have a public number, you can sell your products to fans of other public numbers by putting in the "public number article advertising". Of course, when choosing the public number to launch, it also needs to combine with its product attributes. It is suggested that small range tests should be conducted first, and then large-scale input will be carried out according to the test results.
In the year of Guizhou package promotion, finally, the small programs that users used showed higher priority in both the search bar and the nearby small programs. So we can set up your small programs through various means such as WeChat group and offline two-dimensional code. How should the small program operate in the end? Why does small program ecology look like?