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贵州包年推广小程序推广有哪些好的方法?

贵州包年推广小程序推广有哪些好的方法?

贵州包年推广

What are the good ways to promote the promotion of small programs in Guizhou?


1. 玩转立减金

1. play to reduce gold

立减金是电商小程序在微信社交生态里破土的重要一环,已经帮蘑菇街、拼多多、玩物志等众多电商小程序提升了获利。以「玩物志」小程序为例,在小程序中支付成功后,会生成小程序的立减金,「邀请好友一起领取」后就能即刻领取。

Vertical payment is an important part of the electric business applet in WeChat's social ecology. It has helped mogujie.com, many spate, toys and other small business providers to increase profits. Take the gadget program as an example, if the payment is successful in the small program, it will generate a small sum of money for the small program. If you invite your friends to receive it, you can receive it immediately.


立减金其实在一定程度上类似美团和饿了么的分享红包,可以通过分享给多位微信好友,或分享到微信群来促成裂变式增长,而立减金的卡片式展示更具有吸引力。

To some extent, it is similar to the US group and the hungry share of red packets. It can be shared to a number of WeChat friends or share WeChat group to promote fission growth, and the gold card display is more attractive.


用户领取立减金后,会放入卡包的「我的票券」中,打通了卡包的一级入口,用户下次再到该小程序内消费支付时,就能使用立减金。

Users receive minus gold, will put the card package "my ticket", opened the card pack an entrance, the user next to the small program in consumer payment, you can use minus gold.


除了电商之外,星巴克、周黑鸭等线下店也利用立减金为门店带来了更多客户。所以,电商和门店类小程序可不要错过这个利器哦。

In addition to electricity, Starbucks, Zhou Heiya and other online stores also use minus gold to bring more customers to the store. Therefore, e-commerce and store class small programs can not miss this weapon.


2. 利用分享礼券形成裂变

2. use sharing gift coupons to form fission

星巴克利用小程序「用星说」,可以直接在微信里给好友送咖啡兑换券和电子星礼卡,这种小程序礼券的形式把社交营销玩得非常溜。这对于其他小程序也有效仿意义,把分享礼券和自己的线下产品结合,利用微信和微信群的社交关系进行一次爆发式传播。

Starbucks uses small programs to use "star theory" to send coffee coupons and electronic Star gift cards to friends in WeChat directly. This form of small coupons plays a great role in social marketing. This is also effective for other small programs. It combines the sharing of coupons with their offline products, and makes use of the social interaction between WeChat and WeChat group for explosive propagation.


另外,还有专门的送礼小程序把这个方法玩出了花,也是一个值得借鉴的案例。

In addition, there is a special gift of the method to play a flower, but also a case of reference.


3. 小程序和H5的组合拳

3. small programs and the combination of H5

在不到一天的时间内,一个公益活动在网上获得了 581 多万次捐赠,和 1502 多万善款。腾讯公益通过一个 H5,便打爆了自己的小程序。这也给了我们新的思路,通过 H5 进行活动的引爆,然后用小程序进行用户沉淀,好的创意可以不断复用,通过新的形式重新焕发光彩。

In less than a day, a public service has received about 5810000 donations and about 15020000 good money on the Internet. Public Tencent through a H5, they broke their own small program. This also gives us new ideas. It detonates through H5 activities, and then uses small programs to precipitate users. Good ideas can be continuously reused and regenerated in a new form.



小程序广告投放技巧以上都是一些「不花钱」的推广技巧,接下来要给大家总结的就是如何花最少的钱,达到最大的广告效果。

The above are all some skills of "no cost" promotion. Next, I want to sum up how to spend the least money to achieve the biggest advertising effect.


1. 搜索入口的官方广告位

1. official advertising sites at the entrance of the search

只要搜索拼多多、携程、同程等广告主的小程序名称,或是相应的关键词,在搜索结果的第一位,就能看到他们的广告。

As long as we search many names, or corresponding keywords, we can see their advertisements in the first place of search results.


近期,这个入口似乎又悄悄消失了,但搜索关键字依然能够看到相关小程序排名靠前,可以看出微信一直在不断尝试小程序广告的入口,我们一起继续观察。

In the near future, this entry seems to disappear quietly, but search key can still see that the related small programs are in the front rank. We can see that WeChat has been trying the entrance of small program advertising, and we will continue to observe it.


2. 附近的小程序广告

2. small program ads near

打开「附近的小程序」,排在第三位的便是广告主。同样的,下方也会出现了一个「广告」按钮。附近的小程序广告比较适合门店类和服务类小程序进行投放。

Open the "nearby small program". The third place is the advertiser. In the same way, there will be an "advertising" button below. The nearby small program ads are more suitable for store and service small programs.


3. 钱包入口广告、微信卡券导流

3. purse entrance advertisement, WeChat voucher

微信钱包九宫格目前只有有深度合作的企业才入驻,我们拿不到广告位怎么办?那就通过同样是一级入口的微信卡券来给门店小程序导流。

WeChat purse ninth palace is now only a company with deep cooperation, what do we do with the advertising position? That is to use a WeChat card that is also the first level entrance to the store.


4. 公众号广告付费推广

4. public number advertising payment promotion

目前广告主已经可以在后台新建「文中广告」,将公众号文章中的 CPC 广告与小程序中的产品进行联通。即便你没有公众号,也可以通过投放「公众号文章广告」,把自己的商品卖给其它公众号的粉丝。当然在选择公众号进行投放的时候,也需要和自己的产品属性结合,建议可以先进行小范围测试,根据测试结果再进行大规模投放。

At present, advertisers can already build a new "text ad" in the background to connect the CPC ads in the public number article with the products in the small program. Even if you don't have a public number, you can sell your products to fans of other public numbers by putting in the "public number article advertising". Of course, when choosing the public number to launch, it also needs to combine with its product attributes. It is suggested that small range tests should be conducted first, and then large-scale input will be carried out according to the test results.


贵州包年推广最后,用户使用过的小程序,无论是在搜索栏还是附近小程序显示优先级都更高,所以可以通过微信群、线下放置二维码等各种手段,让用户能打开你的小程序。小程序到底该如何运营?小程序生态会成长为什么样子?

In the year of Guizhou package promotion, finally, the small programs that users used showed higher priority in both the search bar and the nearby small programs. So we can set up your small programs through various means such as WeChat group and offline two-dimensional code. How should the small program operate in the end? Why does small program ecology look like?

  


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