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贵阳网站建设说说关键词优化攻略策略详解

贵阳网站建设说说关键词优化攻略策略详解

贵阳网站建设

Guiyang website construction talk about key words optimization strategy


只需两步,即可在关键词策略战役中取得成功:关键词选择:判断页面提供了什么内容。然后判断潜在受众可能使用哪些词来搜索您的页面,并根据这些词创建关键词。

It takes only two steps to succeed in the keyword strategy campaign: keyword selection: what is the content of the judgment page. Then determine which words the potential audience may use to search your page and create keywords based on these words.


两种方法:一是站在用户的角度;而是要以竞争者的网页关键词作参考。

Two methods: one is to stand on the user's point of view; instead, it should be used as a reference to the keyword of a competitor's web page.

关键词优化:将这些关键词应用于适当的页面(推荐的数量是每个页面 3 至 5 个关键词),并自左上角开始,向下进行优化。这常常要处理页面的前 200 个单词 —— 页面标题标记、标题、摘要等等。

Keywords Optimization: apply these keywords to the appropriate pages (the recommended quantity is 3 to 5 keywords per page), and optimize them from the upper left corner. This often deals with the first 200 words of a page - Page Title marks, headlines, abstracts, and so on.


基本上,关键词越接近左上角,百度给予它们的权重就越大。我将这称为 “自左上角向下(top-left-down)” 关键词优化策略。用户最初查看 Web 站点的方式与爬行器的方式相同,所以按照自左上角向下强调关键词也是一种良好的 Web 设计实践。

Basically, the closer the keyword is to the upper left corner, the greater the weight of Baidu gives them. I call this the "top-left-down" keyword optimization strategy. The way users initially view Web sites is the same as crawler. Therefore, it is a good Web design practice to emphasize keywords based on the top left corner.


视线跟踪和搜索行为

Line of sight tracking and search behavior

Enquiro Eye Tracking 研究项目研究了人们查看搜索结果的方式,进一步证明了用户会以自左上角向下的方式查看搜索结果和 Web 页面,这也称为 “黄金三角(golden triangle)”。要想利用关键词策略取得成功,最好是将关键词放在接近页面顶部的地方。许多因素会影响整个搜索引擎排名,包括(但不限于)出站和入站链接、对重定向的使用和其他基础设施问题。

Enquiro Eye Tracking research project has studied the way people look at the search results, further proving that users will view the search results and Web pages from the top left corner, which is also called the Golden Triangle (Golden Triangle). To make use of the keyword strategy to succeed, it is best to put the key words near the top of the page. Many factors affect the overall search engine rankings, including (but not limited to) outbound and inbound links, the use of redirects, and other infrastructure issues.


但是,SEO 的第一步是选择关键词。

However, the first step of SEO is to select the key words.

任务 1:关键词选择策略

Task 1: keyword selection strategy

关键词优化中最重要的任务是,判断页面对于人们实际要搜索的关键词是否是优化的,也就是在针对这些关键词的搜索结果中页面是否会获得高排名。如果没有人搜索您的目标关键词,那么站点在搜索引擎的排名再高也没有意义。许多专门的 SEO工具可以帮助您判断可能关键词的流行度和竞争度。

The most important task in keyword optimization is to determine whether pages are optimized for people's actual keywords, that is, whether pages will get high ranking in search results for these keywords. If no one searches for your target keyword, it doesn't make sense for the site to be high in the search engine. Many specialized SEO tools can help you judge the popularity and competition of the possible keywords.


在创建关键词清单时,要记住的主要概念如下:

The main concepts to be remembered in creating a keyword list are as follows:

流行度(Popularity):人们会使用您的关键词进行搜索吗?

Popularity: will people use your keywords to search?

竞争度(Competitiveness):有多少其他页面也针对这些关键词?应该增加更特定的关键词吗?

Competitive degree (Competitiveness): how many other pages are also targeted at these keywords? Should more specific key words be added?


正确的 SEO

Correct SEO

在 SERP 中获得第一位并不是 SEO 的目标。SEO 的目标是用合理的内容吸引潜在用户访问站点,这些内容必须与用户用来搜索的关键词相符。搜索引擎仅仅是用来接触受众的工具;高排名并不是最终目标,而是第一步。

Getting the first place in SERP is not the target of SEO. The goal of SEO is to attract potential users to access sites with reasonable content, which must be consistent with the key words that the user uses to search. The search engine is only a tool for exposure to the audience; high ranking is not the ultimate goal, but the first step.

为了接触到正在通过搜索引擎查找信息的受众,需要判断哪些人并不是在专门找您的页面,但是您的页面对他们是有用的。应该针对这些 “游荡者” 对页面进行优化。

In order to contact the audience that is searching for information through search engines, we need to identify which people are not looking for your page, but your page is useful for them. These "rogues" should be optimized for the pages.


贵阳网站建设关键词选择的另一个关注点是,判断关键词是否太流行,即竞争度是否太高。如果太多的页面都在争夺搜索这些关键词时的高排名,那么您可能需要选择更特定的关键词。对于有多种含义的关键词,也需要考虑改变关键词。您必须研究用户可能怎样搜索您的页面。页面的内容会回答哪些特定的问题?根据这些问题精炼您的关键词。

Another key point for Guiyang website construction keyword selection is to judge whether the key words are too popular, that is, whether the competition is too high. If too many pages are scramble for the high ranking of these keywords, you may need to choose a more specific keyword. For a number of key words, you also need to consider changing the key words. You must study how a user may search your page. What specific questions will the content of the page answer? Refine your key words on the basis of these questions.


如果对于您认为最适合描述自己页面的关键词,SERP 中会出现数以千计的页面,那么需要考虑搜索者会如何处理这种情况。搜索者不会一页接一页地点击 SERP 中的链接;而是很可能输入第二个搜索词,或者干脆换个搜索词。您需要判断页面的哪些特征是与众不同的,而且是可搜索的。如果顶级页面提供了多种类型的内容,那么总是可以从比较一般化的关键词开始,然后在目录中更深、更特定的第二级页面上使用更特定的关键词。

If you think most suitable for describing the keywords of your page, thousands of pages will appear in SERP, so we need to consider how searchers will handle this situation. Searchers don't click on pages from page to page to click on the links in SERP; instead, they are likely to enter second search words, or simply change a search term. You need to determine which features of the page are different and can be searchable. If top-level pages provide multiple types of content, they can always start with more general keywords, then use more specific keywords on deeper, more specific second level pages.


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